Welcome to The Signal 🛜 (Formerly The Washed Report )— a weekly breakdown of the ideas, strategies, and hard truths that cut through the noise in branding, storytelling, and creative business.

Writing is the key to better content

Most creators and business owners stall because their ideas live in their heads. The fix is simple: write-briefly, daily, and imperfectly. Writing externalizes thinking, reveals your voice, and gives you reusable material for scripts, captions, and carousels.

Try this for seven days: set a 10-minute timer and answer one of these prompt(s):

• What belief do you unwaveringly hold onto?

• What does your audience not understand about your offering?

• Do you have a recent win you’d like to share with them? (Think behind the scenes)

Don’t polish it. When the timer ends, highlight one strong line and publish it as today’s post.

You’ll notice two things fast: you’ll start to build confidence in your voice, and your content creation process will get easier. That’s the power of a keystone habit-one small action that unlocks everything else.

Micro-routine:

1. 10 minutes → free write on one prompt.

2. 60 seconds → pull one sentence.

3. Make a video or take a photo and post it.

4. End of week → compile into a longer content piece.

Remember: Write first. Everything else gets simpler.

Clarity wins. So keep sending the right signal!

-David Gora

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