Welcome to The Signal 🛜 (Formerly The Washed Report )— a weekly breakdown of the ideas, strategies, and hard truths that cut through the noise in branding, storytelling, and creative business.

Playing it safe feels easy. You follow trends, copy what others are doing, blend in with the crowd.

But here’s the problem: trends might get you attention, but they won’t build you a brand.

What makes people buy from you isn’t sameness—it’s difference. Why do you choose one perfume over another, one water bottle over another, one energy drink over another? It’s not the liquid inside—it’s the story, the vibe, the difference.

Your job as a creator or founder is to figure out that difference. Then amplify it relentlessly.

Because trends fade. But difference lasts.

If you’re ready to stop hesitating and start creating, grab the Brand Clarity Field Guide, it’s a free guide packed with prompts that turn ideas into content you can share today.

Grab it here!

Clarity wins. So keep sending the right signal!

-David Gora

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