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Posting Just to Post? Here’s Why That’s Hurting Your Business

❌ The Content Mistake That’s Wasting Your Time

Author

David Dodoo
March 17, 2025

📌 Quick Hits: (A TL;DR section at the top, so busy readers get the key takeaways fast.)

📉 Posting without a strategy = low engagement + wasted effort.

📊 Quality beats quantity—posting just to post actually hurts your reach.

⚡ Here’s the fix: A 3-step content strategy that makes every post count.

📜 The Big Story: Stop Posting Just to Post

There’s a dangerous lie in content marketing: “Just post consistently, and you’ll grow.” But here’s the truth—random content doesn’t build brands, strategic content does.

✅ Inconsistent messaging confuses your audience.

✅ Low-value posts get buried by the algorithm.

✅ Posting without purpose? Wasting time & money.

👉 So, what should you do instead?

🎯 The Fix: A Simple 3-Step Strategy

✔ Pick 1-2 platforms that matter. Your audience isn’t everywhere. Neither should you be.

✔ Create content that solves problems. Educate, entertain, or inspire—don’t just post for the sake of it.

✔ Repurpose & distribute smartly. One great video = Instagram Reel + TikTok + LinkedIn post + email snippet.

🔑 LESS content, BETTER content, STRATEGIC distribution. That’s the move.

🔥 Quick Tip: How to Instantly Fix Your Content Strategy

Not sure if your content is working? Audit your last 10 posts. Ask yourself:

🤔 Does this provide value?

🤔 Would my audience care about this?

🤔 Did this drive engagement, clicks, or sales?

If not, it’s time to rethink the strategy.

📣 What’s Next? (A CTA section encouraging action.)

Need a plug-and-play content system that actually works?

📩 Reply “STRATEGY” and I’ll send you a free swipe file on how to create content that converts.

Or, if you need a done-for-you content system—you know where to find us.

Stay strategic,

David

The Washed Creator

⚡ Washed Report Extras: (Bonus sections to keep it fun & engaging.)

📊 Stat of the Week: 🔥 Over half of consumers (54%) want brands to step up their game and give them more video content—are you delivering? 🎥🚀 (Source: Firework)

🎥 Brand/Creator We’re Watching: @Sofitesburger - Love the authentic behind the scenes content that’s pretty raw and unfiltered.

🎧 What I’m Listening To: Khruangbin - August 10